SUCCESS STORY
SkyAim: From Marketplace to Building their own Marathon Ticketing Platform
A Chandigarh-based marathon and endurance event company, SkyAim, built their own marathon ticketing platform, replacing third-party marketplace dependency with full ownership of their brand, payments, and audience data.
- Marathon & Endurance
- Chandigarh, India
- 8 Events
- Multi-venue
- THE RESULTS
What changes when you own your event infrastructure.
35%
Fee Savings
80%
Efficiency Gain
Direct
Payment Settlement
10/10
NPS score
5/5
CSAT
THE CHALLENGE
SkyAim had the events. The platforms couldn't keep up.
SkyAim was growing fast, with marathons, endurance events, and adventure races across India. But growth meant more complexity, and the third-party marketplaces they depended on weren’t built for complexity.
High platform commissions cut into every event. Payouts were held until after the event was completed, a real cash flow problem for a company managing venues, logistics, and transport for hundreds of attendees. There was no attendee data, no remarketing audience, and no control over who came back next time.
Worse, SkyAim’s events weren’t just race registrations. They were full logistics operations. Attendees needed transport to remote venues. They needed accommodation. Managing all of this across separate tools, WhatsApp threads, and spreadsheets was unsustainable.
They didn’t need a cheaper ticketing platform. They needed infrastructure built for the kind of events they were actually running.
HOW TICMINT HELPED
A Marathon Ticketing Platform Built Around How SkyAim Actually Runs Events.
Their platform, their brand
SkyAim's ticketing lives on their own domain, fully white-label. Their logo, their checkout, their audience. No third-party branding. No marketplace dependency.
Direct payments — no waiting
SkyAim connected their own payment gateway. Every ticket purchase lands in their account within T+3 days, not after the event clears. Cash flow, solved.
Complete attendee ownership
Every registration, every contact, every buyer, owned by SkyAim. Available for remarketing and re-engagement on every next event. Not locked inside a marketplace.
SPITI VALLEY USE CASE
When your venue is 12,000 feet above sea level, a ticket isn't just a ticket.
Spiti Valley is one of India’s most remote cold deserts. Attendees needed transport. They needed accommodation. Standard platforms weren’t built for this.
Ticmint’s flexible ticket types made it possible to sell the entire experience in one checkout — early bird entries, cab seats, bus seats, camp beds, double rooms, single rooms. Every phase, one dashboard, one flow.
“A marathon in Spiti Valley is a full expedition. We needed a platform that understood that, and built for it.”
MANAGED SERVICES
They didn't just get a platform. They got a team.
Event creation, setup, live support, automated reports, Ticmint handled the infrastructure. SkyAim showed up and ran their events.
- Event setup & configuration: built and ready, no internal lift
- Live event support: available during the event window, not just business hours
- Automated reports: sales, attendance, revenue, delivered without being asked
80% reduction in operational effort across event creation, coordination, and reporting.
"I love the backend team, they are very active in solving queries, especially during events. The team is always there. I also appreciate that Ticmint can be integrated into my own website without losing my brand value. The initial setup was flawless. Ticmint streamlines offline ticketing management, clears the SOP, and makes us feel relaxed and stress-free as event organisers."
Sonu
Founder, SkyAim Events · ★★★★★ G2 Verified Review
8 EVENTS — AND COUNTING
One event turned into eight. That's not loyalty. That's proof.
Sonu didn't stay because of a contract. He stayed because it worked, every time. Payments landed directly. His brand stayed intact. Attendees showed up, scanned in, and came back. Eight events across seven venues, and counting.
