Client Overview
The Chandigarh Polo Club (CPC) is a prestigious institution that organises some of the region’s most prominent polo tournaments and horse shows, attracting a diverse and discerning audience. While the events have always been executed with finesse, the club’s ticketing and operational workflows lagged behind, heavily reliant on manual booking processes and ad-hoc methods. Until recently, event reservations were handled via WhatsApp, and ticket payments were collected through QR codes for UPI transfers—effective but lacking the polish that the CPC’s audience and brand deserved.
Challenge: From Rigid Systems to Tailored Flexibility
In a bid to modernise and streamline operations, CPC previously experimented with India’s largest ticketing platform. However, they quickly discovered that a one-size-fits-all approach couldn’t cater to the complexity and scale of their events. CPC’s requirements included multi-day tournament scheduling, tiered ticketing (both seated and standing options), and customisable passes for different audience segments. These needs called for a system that could adapt to the intricacies of their events, a gap Ticmint was well-positioned to fill.
Solution: Building a Tailored Ticketing Ecosystem with Ticmint
The partnership with Ticmint marked a significant shift for the Chandigarh Polo Club. Working closely with CPC’s team, we built a robust, custom ticketing solution that effortlessly managed each of their requirements, from multi-day tournament schedules to tiered seating arrangements.
Multi-Day Event Scheduling: With complex tournaments spanning over several days, the Ticmint platform was configured to seamlessly handle various events, timings, and ticketing requirements. This eliminated the need for manual coordination, allowing CPC to maintain a clear and organised event schedule for both their team and attendees.
Customisable Ticketing Options: The tailored solution provided by Ticmint enabled CPC to offer a mix of ticket types—seated, standing, and VIP passes—all integrated into a single, user-friendly interface. This allowed attendees to select tickets based on their preferences, resulting in a more personalised and professional experience.
Efficient Team Collaboration: Previously, most of CPC’s founding team was deeply involved in managing bookings and responding to inquiries. Ticmint’s solution centralised these operations, automating key processes and empowering the team to focus on what they do best—building unforgettable event experiences.
Chandigarh Polo Club’s team lead Ranbir remarked, “Our operations were completely sorted post-Ticmint. It’s the first time we could truly focus on enhancing our events without being bogged down by logistics.”
Results: Streamlined Operations and Enhanced Audience Engagement
With Ticmint’s tailored solution in place, CPC has been able to fully reimagine its ticketing operations. The club no longer struggles with manual ticketing processes, and the transition to a polished, customised ticketing experience has elevated their brand in the eyes of their audience.
The partnership also opened the door for CPC to trial Ticmint’s beta email marketing features, allowing them to experiment with new ways to engage their audience. Ranbir’s excitement for future WhatsApp marketing capabilities—set to launch soon—is a testament to the ongoing impact of this partnership.
Key Takeaways
- Operational Efficiency: Ticmint enabled CPC to centralise and automate ticketing operations, reducing the need for hands-on involvement and enhancing team efficiency.
- Audience-Centric Customisation: By offering tailored ticketing and event scheduling solutions, Ticmint helped CPC elevate the audience experience, matching the club’s prestigious reputation.
- Future-Ready Marketing: With access to beta email and upcoming WhatsApp marketing features, CPC is now well-equipped to engage their audience more strategically and effectively.
Conclusion
- This partnership underscores the power of a customised approach in an industry where one-size-fits-all solutions often fall short. For Chandigarh Polo Club, Ticmint’s advanced ticketing platform transformed operations, enabling the team to focus on delivering exceptional experiences and connecting more meaningfully with their audience.
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