What is a Counter Permit in Dubai?
In Dubai’s dynamic event and tourism scene, counter setups at malls, hotels, and public venues are a key marketing tool. Whether you’re selling tickets, promoting services, or managing on-site registrations — you need a DTCM-approved Counter Permit.
Regulated by the Department of Tourism and Commerce Marketing (DTCM), the counter permit ensures your kiosk or counter follows Dubai’s official guidelines. Without this permit, operating a counter at any public or commercial venue can lead to penalties or shutdown.
Who Needs a DTCM Counter Permit in Dubai?
A Counter Permit is required for any company or organization that sets up a promotional or sales counter related to tourism or events. This includes:
- Ticketing companies
- Event organizers
- Tour operators
- Tourism promoters
- Travel agencies selling packages in malls or public spaces
If you’re planning to promote or sell your services from a temporary physical counter in Dubai, you must apply for this permit through the DTCM portal.
Where Are Counter Permits Required in Dubai?
Counter permits are mandatory for setups at:
- Shopping malls (e.g., Dubai Mall, Mall of the Emirates)
- Hotel lobbies and resorts
- Event venues and exhibition halls
- Airports and tourist hotspots
Outdoor public zones (subject to approval)
Step-by-Step Guide to Apply for a DTCM Counter Permit
1. Log in to the DTCM Smart Permit Portal
Visit the DTCM e-permit portal and log in with your registered tourism company account.
2. Select ‘Counter Permit’ under Permit Types
Navigate to the “Permits” section and choose Counter Permit from the available categories.
3. Provide Required Details
Fill in the application form with:
- Location of the counter
- Duration (start and end date)
- Purpose (ticket sales, event registration, info desk, etc.)
- Company trade license and activity details
4. Upload Supporting Documents
Documents may include:
- Valid trade license (with relevant activity)
- No Objection Certificate (NOC) from the venue
- Counter design layout/image
- Insurance copy (if applicable)
5. Pay the Applicable Fees
Fees vary based on the venue and permit duration. Payment is made online through the DTCM portal.
6. Await Permit Approval from DTCM
Once submitted, the DTCM reviews your request. Approval typically takes 2 to 5 working days. Make sure to keep the approved permit on-site during counter operation.
Tips for a Successful Counter Permit Approval
- Always get a written NOC from the venue before applying.
- Ensure the counter is branded professionally and adheres to Dubai Tourism aesthetics.
- Apply at least 7 days in advance to avoid last-minute issues.
Double-check your license activity matches the purpose of the counter.
Ready to streamline your DTCM counter permit approval and event marketing in Dubai?
Use Ticmint to simplify your permit process and launch your event counter with confidence. To learn more and get in touch, click here – https://ticmint.com/ticmint-best-event-ticketing-platform-in-dubai/
FAQs on DTCM Counter Permit in Dubai
The validity depends on your requested dates and venue NOC. It can range from 1 day to several weeks.
Yes, if you’re setting up in different venues or for separate campaigns.
Yes, you must have a valid Dubai tourism-related trade license.
Absolutely. A No Objection Certificate from the hosting venue is mandatory.
You may face fines, shutdown orders, or permanent blacklisting from future approvals.
Conclusion
Setting up a promotional or ticketing counter in Dubai requires a DTCM Counter Permit, even if it’s a short-term setup. Following the proper process not only ensures compliance with Dubai Tourism regulations but also builds your credibility with the venue and audience.
Whether you’re promoting a concert, selling safari tickets, or offering travel services — always apply for your DTCM counter permit ahead of time and operate with confidence.
Ticmint handle the entire process for you—from submission to approval. Please visit – https://ticmint.com/ticmint-best-event-ticketing-platform-in-dubai/
Want to know how Ticmint can help your business?
- Save upto 35% platform fees compared to industry standard.
- 100% customisable & control. Your platform, your way. (No extra charges to remove branding)
- Enhanced transparency and security
This will redirect you to WhatsApp chat 🙂
Subscribe to our newsletter
Get fresh ideas, expert insights, and actionable strategies for memorable events—delivered straight to your inbox!
