When organizing an event in Dubai, online marketing is just part of the game. Many organizers still rely on physical counters—booths at malls, venues, or public spaces—to promote and sell tickets. But before setting up a sales desk or promotional booth, you need a Counter Permit, issued and regulated by DTCM (Dubai’s Department of Tourism and Commerce Marketing).
In this blog, you’ll learn what a counter permit is, why it’s essential for event promotions in Dubai, and how to manage the process easily with platforms like Ticmint.
What is a Counter Permit in Dubai?
It is an official authorization issued by DTCM that allows event organizers or ticketing agents to legally set up physical sales or promotional counters in public or commercial locations across Dubai.
This includes:
- Ticket-selling booths at malls, event venues, or offices
- Information desks promoting events
- On-ground brand activations related to ticketed events
It ensures your physical presence aligns with Dubai’s event regulations and consumer protection laws.
Why DTCM Requires a Counter Permit
Dubai takes event promotion seriously. The DTCM Counter Permit helps:
- Regulate event-related sales in public spaces
- Ensure accurate information is being distributed
- Prevent illegal or unauthorized promotions
- Track promotional activities linked to ticketed events
- Support transparency and trust for customers
Operating a sales counter without a DTCM permit can lead to fines, license suspension, or forced counter removal.
Who Needs a Counter Permit in Dubai?
You need a DTCM Counter Permit if you’re:
- Setting up a physical ticket sales counter for an event
- Hosting a promotional booth for a concert, exhibition, or show
- Running a limited-time activation in malls, stadiums, or tourist zones
- Selling tickets offline in addition to online sales
- Distributing brochures or flyers about a ticketed event
Even if your event already has an activity permit, a separate couner permit is needed for physical promotion.
How to Apply for a Counter Permit from DTCM
- Log into the DTCM ePermit Portal
Choose the “Counter Permit” option during the application process. - Submit Event & Counter Details
Provide your event name, permit number, counter location, duration, and staff details. - Attach Required Documents
Include venue NOC (No Objection Certificate), counter layout design, and promotional material.
Pay Fees & Await Approval
Once reviewed, your permit is issued digitally. It must be displayed at the counter at all times.
How Counter Permits Impact Your Event Marketing Strategy
Offline promotion is a key part of a strong event marketing strategy, especially in Dubai’s high-footfall areas like malls, public venues, or tourist hubs.
Without a valid permit, your team may face delays, shutdowns, or even legal issues—damaging your reputation and campaign success.
Simplify Your Counter Permit Process with Ticmint
Handling multiple permits for your event? Ticmint, Dubai’s all-in-one event ticketing and marketing platform, makes it easy to stay compliant and focus on promotion.
With Ticmint, you can:
- Apply for counter permits in one place
- Track approval status and deadlines
- Upload marketing material for DTCM pre-approval
- Integrate offline sales with your digital ticketing
- Manage event marketing from one smart dashboard
Want to save time and avoid approval hassles? Let Ticmint manage your entire DTCM counter permit process—from submission to approval. Visit:
https://ticmint.com/ticmint-best-event-ticketing-platform-in-dubai/
Frequently Asked Questions (FAQs)
It’s a license to set up a physical event ticketing or promo counter in Dubai.
Anyone selling or promoting event tickets in public or retail spaces.
Yes, you need both for physical promotion and the actual event.
Yes, Ticmint streamlines the permit process and connects it with your event ticketing system.
Conclusion
A Counter Permit from DTCM is essential if you’re planning any physical ticket sales or promotional activity in Dubai. It ensures your event complies with local regulations while boosting visibility in public spaces.
From application to final approval, platforms like Ticmint help event organizers and marketers save time, stay compliant, and maximize outreach—online and offline.
To learn more and get in touch, click here.
Want to know how Ticmint can help your business?
- Save upto 35% platform fees compared to industry standard.
- 100% customisable & control. Your platform, your way. (No extra charges to remove branding)
- Enhanced transparency and security
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