Email Marketing Strategies to Drive Event Registration

Many salient factors make an event successful - budget, vision, location, timing, speakers, and the right attendees. While all other factors mentioned above may very well be within your circle of control, the attendees can only be within the circle of influence. One of the most effective tools at an event planner’s disposal is email marketing, a direct and personal way to reach potential attendees. However, simply sending out emails is not enough. In this blog post, we will explore effective email marketing strategies to drive event registration.